Unfortunately, your current browser version doesnt support those technologies.To add bookmarks, please click the star on the bottom right corner of content tiles or at the bottom of every content page.We exceeded all of our football and business goals for the World Cup.With these words, Herbert Hainer summed up adidas role as Official Sponsor, Supplier and Licensee of the 2006 FIFA World Cup.
By achieving record football sales, adidas succeeded in further expanding its global football market leadership position. A record 3 million replica jerseys were sold, which included 1.5 million jerseys of the German national team. In comparison, adidas sold 1.5 million federation jerseys and 250,000 German jerseys at the last World Cup in 2002. One trend confirmed at this years World Cup is that the fans are going to the games in the jersey of their team, added Herbert Hainer. Our products are scoring with consumers, and this success is translating into market share gains. In the first quarter of 2006, adidas led the European market with a share of 37, the US market with a 46 share and the German market with 51, according to independent market research. In addition, over 1 million pairs of Predator Absolute football boots and 750,000 F50 TUNIT football boots were sold. Over 15 million Teamgeist footballs, in the design of the Match Ball of the 2006 FIFA World Cup, have been sold worldwide, a record that more than doubles the previous record of 6 million for the adidas Fevernova, the Match Ball of the 2002 FIFA World Cup. National federations such as Germany, Argentina, France, Spain, Denmark, reigning European Champion Greece, Japan, South Africa and prominent clubs such as FC Bayern Munich, Real Madrid, AC Milan and as of the 20062007 season Chelsea FC and Liverpool FC endorse adidas products. The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about 9.5 billion (2005).
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |